Nowadays the world has been globalized; most of the businesses have developed its online existence to enter in the international market. The cheapest and the easiest way to enter in the international market is the logical construction of the company on the internet in the form of website or existence on the social networking. With a great advancement and prosperity of online presence of the organizations, the retail stores and brand outlets have also been entered in this new emerging market of online buyers. The consumers are getting so many advantages in online shopping from online stores. Some of the advantages are discussed below:
Online stores are offering much lower prices than the physical stores. There are few reasons for offering low prices because most of the online buyers use the internet to search the low price items than physical stores. The focus of online business owners is to get more and more customers by reducing the profit margin. Another reason for offering low prices because a lot of competitors are competing, in other words there are a great number of alternative available for the consumers.
The consumer doesn’t need to dressed and drive to the store for buying. Online buying is convenient, so consumer can easily visit the website to make purchases. It provides the convenience of 24 hours services so the consumer doesn’t need to wait for the open or closing timings of the store. The businessmen mostly busy in all the day so it is very convenient for them to buy the things without visiting the stores. This saves a lot of time that is wasted in going personally to the physical stores. Online buying also saves the transportation cost of the consumers.
Big range of variety:
The physical store has got the limitation of offering not so many products in the same category. For example, there are not more than 15 varieties of soaps in most of the physical stores because of the limitation of capacity of soap shelves of different brands. But online stores have got a wide variety of products in the same category because it has no limitation of storage capacity. So the consumer finds more variety of products in online buying.
Physicals stores follow the strong promotional strategy of attracting the consumer with posters, sales messages and product placement to make the consumer to buy additional products. Many consumers make additional purchases when they go to the store. These tactics are applicable in buying from online stores. It simply means that the consumer will not feel the buying pressure to purchase other products.
A large group of consumers has been identified who does not like crowd while shopping in the stores. Especially during the festivals and special events, at some times the crowd really becomes the reason of head ache. Crowd forced the consumer to hurried buying most of the time which some times become the cause of making a wrong choice for the consumer.
Increasing Trend of Online Shopping and e-commerce Websites:
There has been increasing trend of online shopping and for this reasons more and more companies are entering into this domain. However, it is not easy to come up with attractive yet user friendly e-commerce website. We at e2B Solutions have diversified team of developers and designers to solve this issue. Review our portfolio and feel free to contact us at any time for any related query. We always come up with a customized solution for every client.